Our History

Pleasure Motors founded in mid 1990’s is part of IPM Group of companies, The product, place, marketing knowledge started from the last 4 decades and over, establishing itself from the offshoot of Pleasure Drive which was established during the mid 1970’s at the corner of Main Tariq Road and Main Shahra-e-Quaideen P.E.C.H.S. Karachi.

Earlier on Pleasure Drive itself was a sprout of a very early well known company by the name of ‘Car Sales’ established at the prestigious, vintage and heritage central area of Karachi at Metro pole in the early 1960’s. Pleasure Motors can be considered as a current, modern and advanced variant of these early established pioneers as its historical sales and marketing concepts, customer knowledge, clientele along with field & task related knowledge and management techniques have been adapted and pursued as guidelines, mixed with the latest, modern and technological advancement concepts and ideas to create the perfect mix for our clients to provide them with the best, honest and satisfying advice and product experience. As well as create a perfect management environment for sustainability and growth for the business.

These guidelines & the customers clientele are carried forward from the oldest, most notable and successful pioneers of automobile dealer of Karachi & Pakistan as a whole. As a result we have achieved exponential growth & success in the Last 20+ years and are continuously thriving for Further success and growth.